Electronic Arts ultimately purchased Pogo in 2001 for $40 million. Īlthough the site was popular by late-2000, the Dot-Com bubble bursting lead cash to be tight. Pogo grew quickly, eventually outpacing competition to become the "stickiest game site on the internet" according to a company press release. In July 1998, the company launched the website as "Excite Games by TEN" and built a large audience by offering co-branded games compared to many other portals at the time. TEN acquired WebDeck to accelerate this transition, which offered Java versions of Euchre, Spades and Hearts that could run in popular web browsers. Pogo Īs internet advertising was starting to gain traction, the company shifted focus to easy-to-play browser games that would appeal to a broad audience and attract enough users to sustain a business. This effectively killed TEN's business which, despite having over 25,000 subscribers, never turned a profit. Ultimately the most popular title would be NASCAR Racing Online, with peak simultaneous usage of about 1,700 people.Īfter the success of Diablo's free online service in 1997, publishers began incorporating free online directly in their games. An immediate success, its initial flagship game was Duke Nukem 3D, and DarkSun also found a solid following. Entering partnerships with major game developers, they offered American gamers the first way to play their favorite games with other people across the country. TEN abandoned the dial-up model in 1996 in favor of a service that focused on providing low latency online modes for games.
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